Apple is reportedly contemplating the acquisition of Perplexity AI

Apple’s executives are considering of buying Perplexity AI each to get extra expertise and to have the ability to provide an AI-based search engine sooner or later, in keeping with Bloomberg. Adrian Perica, Apple’s head of mergers and acquisitions, has reportedly already talked concerning the concept with providers SVP Eddy Cue and the corporate’s prime decision-makers with it involves its AI efforts. It is early levels, nonetheless: Apple has but to speak to Perplexity a couple of bid, and the inner talks could not even result in a proper provide.

The executives additionally reportedly mentioned another, whereby as an alternative of shopping for Perplexity outright, it will staff up with the AI firm as an alternative. Both approach, the thought is to develop an AI search engine powered by Perplexity and to combine Perplexity’s know-how into Siri. Whereas Apple has but to make a proper provide, Bloomberg says it met a number of occasions with Perplexity over the previous few months.

In Might, Cue revealed that Apple mentioned a potential Safari-integration with Perplexity whereas on the stand for Google’s ongoing Search antitrust case. Cue took the stand because of Apple’s long-standing take care of Google to make its search engine the default on the iPhone. (In flip, Apple gets billions of dollars a year — $18 billion in 2021 — from the association.) Cue did not share any definitive plans, nonetheless, together with the potential for an acquisition.

If regulators order Apple to finish its partnership with Google, buying Perplexity would make it simpler for the corporate to develop an AI-based search engine. As well as, it might permit the corporate to accumulate expertise wanted to have the ability to meet up with different firms in terms of synthetic intelligence. Apple, like Meta, has been scouting for brand new AI expertise. Bloomberg says it is even competing towards the Fb proprietor to rent Daniel Gross, the founding father of AI firm Protected Superintelligence Inc. The corporate does appear to want assist to have the ability to launch the AI options it needs to offer its customers. A number of months in the past, for example, Apple delayed the rollout of a extra highly effective Siri that was a key part of its unique pitch for Apple Intelligence.